case study – Marketing Function at bank

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Our banking client came to us with this challenge….

We are a big-four Australian bank. We’ve gone through several restructures in the past year. Our Marketing function is merging together from two separate sections totaling 600 people. They are tired of change and we want to create a new structure that is made up of the right skills and capabilities, and give the team the right tools to be more efficient and faster to market. This change needs to be as least disruptive as possible, while maintaining short term productivity. Can you help?

In collaboration with the bank, ADAPTOVATE co-designed a new operating model, and supported thorughout the rollout process, and worked with the HR division to assist with design of communications.

The new structure reduced silos flattened hierarchy and allowed more alignment to consumer strategy.

Key approaches

Assessed overall operating model to scale Agile ways of working

Defined a new structure based on Tribes, Squads, Chapters and Centres of Expertise (CoE) including how they interact with each other

Significantly simplified marketing specialist roles, and introduced agile at scale roles

Re-defined reporting lines and career paths

Leveraged the existing Agile ways of working and supporting guidelines, and added new dimensions to support scaling

Supported the HR process by a structured change management that contained a mix of physical and online communications

Find out how ADAPTOVATE can

support the Marketing function

on your transformation journey.

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