D. Ray Freeman

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Building a business is hard, uncertain and often scary, but, ADAPTOVATE has synergized the right blend of Management Consulting and Agile, delivered by a passionate team of global collaborators.


D. Ray Freeman is a Project Lead for ADAPTOVATE in the Los Angeles office. Ray has over 25 years’ experience serving and leading digital transformations around the world. Ray has worked with top management of large multinational groups in industries including renewable energy, oil & gas, manufacturing, financial services, banking, fintech, airline, and travel. Ray’s experience spans the globe from Australia, Africa, Latin America, India, Asia, the Caribbean, Canada, U.K. and all across the USA. Ray has led engagements addressing the full spectrum of organizational & digital strategy.

His expertise spans the areas of operational effectiveness, go-to-market strategy, customer loyalty, product & service development, brand management, community building, monetization of assets, organizational redesign and merger & acquisition integration.

Prior to joining ADAPTOVATE, Ray founded PeopleCoach, a Texas/California based consulting firm delivering Agile coaching and training services. He was also a Principal for Infosys, leading client-facing programs in digital transformation at scale.

Currently, Ray is the Managing Director of TRIBE, ADAPTOVATE’s sister company, where he has established a community of Agile freelancers with over 1500 members. He is an active contributor to the web 3.0, blockchain, crypto and metaverse community. As a speaker, YouTube and podcast host, Ray dedicates part of his personal time serving the growth and scalability needs of philanthropists in underserved communities.

Key facts:

Ray is the Managing Director of TRIBE

Expert areas:

  • Agile at Scale
  • Business Agility
  • Digital Transformation
  • Strategy Consulting
  • Team management
  • USA



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