Lucy Gill

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The diversity and breadth of my colleagues at ADAPTOVATE provides a deep advantage to our client work. ADAPTOVATE aims to make things simpler for our clients; to reach transformation goals faster and with greater visibility and flexibility along the journey. This works because our consultants are cross-industry experienced, globally linked and come from varied specialisations, enabling them to see the transformation path from a bird’s eye view whilst simultaneously designing and coaching on tailored, simple but robust pathways to change

Bio:

Lucy is a senior strategist with 20 years of experience within the professional services, retail and FMCG industries. She has designed and delivered growth strategies, and innovative market strategies, on a global scale. Lucy has worked across all areas of brand management including leading the launch of two data analytics agencies in Australia, growing client revenue by 400%. Lucy has built and led teams working across borders towards collaborative results including Nestle, Colgate Palmolive, Vodafone, News International and Qantas. ​

Lucy’s key areas of experience include:​

Business transformation – Understanding the intersection between organisational culture, consumer behaviour and market conditions, has informed the strategy goals for organisational change charters striving to achieve to exemplary market outcomes. Examples include acceptance of post-merger recommendations for Kantar multi-organisation merger, combining 23 brands to 11; and review of Newscorp UK, to address declining readership and revenues.​

Customer focused strategy – Deep brand strategy experience and being at the forefront of consumer data, provides insight to identify untapped consumer opportunities and expand market share. Key highlights include design of best in market consumer data products based on the QFF data sets, repositioning of Woolmark to become a future fabric for fashion, and relaunch of Carnation Instant Breakfast as the first consumer food on the go, and dietary supplement for HIV and cancer patients, resulting in sales of +35%, on an $US 80M brand.  ​

Strategic business development – Deliver pivotal strategic partnerships, client contracts and investment partners for new market expansion. Examples include securing Qantas Red Planet’s largest client contract, $12mil in first year, raised $4mil seed funding and UK investment partner for Humaniti, and establishment of consumer partnership offers for The Times newspaper. 

Key facts:

  • Bachelor of Economics from the University of Adelaide 
  • Master of Science from Saïd Business School, University of Oxford 
  • Professional Scrum Master (PSM I) from Scrum.org 

Expert areas:

  • Australia
  • Consumer Goods & Retail
  • Customer Experience
  • Strategy Consulting
  • Team management

Locations

AUSTRALIA

Sydney (Gadigal people of the Eora Nation)


Simpson House, Level 5, 249 Pitt Street

Sydney NSW 2000

+61 2 7200 2530

Melbourne (Naarm is the traditional lands of Kulin Nation)


L7, North Tower, 276 Flinders St

Melbourne VIC 3000

+61 2 7200 2530

SINGAPORE

3 Temasek Avenue #18-01 Centennial Tower

Singapore 039190

+65 9012 8992

POLAND

ul. Czackiego 15/17 street

00 -043 Warszawa

+48 505 626 416

USA

695 Town Center Dr Suite 1200,

Costa Mesa, CA 92626

USA

+1 424 543 2623

CANADA

110 Cumberland Street Suite # 307

Toronto Ontario M5R 3V5

Canada

+1 647 631 1205

UK

5th Floor, 167-169 Great Portland Street

London W1W 5PF

+44 20 3603 1662

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