Lucy is a senior strategist with 20 years of experience within the professional services, retail and FMCG industries. She has designed and delivered growth strategies, and innovative market strategies, on a global scale. Lucy has worked across all areas of brand management including leading the launch of two data analytics agencies in Australia, growing client revenue by 400%. Lucy has built and led teams working across borders towards collaborative results including Nestle, Colgate Palmolive, Vodafone, News International and Qantas.
Lucy’s key areas of experience include:
Business transformation – Understanding the intersection between organisational culture, consumer behaviour and market conditions, has informed the strategy goals for organisational change charters striving to achieve to exemplary market outcomes. Examples include acceptance of post-merger recommendations for Kantar multi-organisation merger, combining 23 brands to 11; and review of Newscorp UK, to address declining readership and revenues.
Customer focused strategy – Deep brand strategy experience and being at the forefront of consumer data, provides insight to identify untapped consumer opportunities and expand market share. Key highlights include design of best in market consumer data products based on the QFF data sets, repositioning of Woolmark to become a future fabric for fashion, and relaunch of Carnation Instant Breakfast as the first consumer food on the go, and dietary supplement for HIV and cancer patients, resulting in sales of +35%, on an $US 80M brand.
Strategic business development – Deliver pivotal strategic partnerships, client contracts and investment partners for new market expansion. Examples include securing Qantas Red Planet’s largest client contract, $12mil in first year, raised $4mil seed funding and UK investment partner for Humaniti, and establishment of consumer partnership offers for The Times newspaper.