Our client, the Marketing department of a big four Australian bank, were merging two sections totaling ~ 600 people.
Sought a new structure, right-sized skills and capabilities, and changed ways of working to be more agile, faster to market, and efficient.
Some teams were already using Agile ways of working, however scaling Agile across the whole department required major structural and operating changes.
Needed to ensure organizational changes caused minimal disruption to short term productivity.
Organization was tired of change, having gone through several restructures in the past year.
Assessed overall operating model to scale Agile ways of working.
Defined a new structure based on Tribes, Squads, Chapters and Centres of Expertise (CoE) including how they interact with each other.
Significantly simplified marketing specialist roles, and introduced agile at scale roles.
Re-defined reporting lines and career paths.
Leveraged the existing Agile ways of working and supporting guidelines, and added new dimensions to support scaling.
Supported the HR process by a structured change management that contained a mix of physical and online communications.
Find out how ADAPTOVATE can support the Marketing function on your transformation journey.
New structure reduced silos, flattened hierarchy and more aligned to the customer strategy.
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