Consumer goods and retail

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Home » Industries » Consumer goods and retail

ADAPTOVATE helps consumer goods and retailers to deliver digital transformations that improves customer experience and efficiency and speed to market.

Consumer goods and retailers aim to deliver exceptional experience for their customers in online stores and physical stores and virtual shopping malls. The disruptions in market due to the COVID-19 pandemic have increased the pressure on organisations to shift to virtual and online stores, navigate supply chain disruptions and meet expectations of delivery within hours of ordering. Organisations go through digital transformations across multiple departments including Sales, Marketing, Operations, Customer Fulfilment Centres and distribution.

Consumers are shopping using a hybrid model of search online and purchase in store, or searching through virtual shopping experiences using virtual reality to purchase real or ‘virtual’ products in virtual shopping environments.