Test and Learn

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Home » Product Design and Management » Test and Learn

ADAPTOVATE coaches organisations to test and learn, creating “safe to fail” environments that reward learning and deliver valuable outcomes.

Test and learn is set of Agile practices that allows a business to test with real customers, real products, to understand impacts on experience and productivity. From there, you learn what needs to be improved, and you do it repeatedly. It is efficient, cost effective, and delivers a greater return on investment. 


When testing and learning, we see where there is resistance to the direction of the product or service development we had planned, and when there is, we do further tests to see if there are things we can work around. When we do not meet resistance, we continue to build our product or service one step at a time, constantly sense checking to understand if we are still heading in the right direction. 

We can test & learn in 5 steps:

Plan where we are going first. We develop a hypothesis to understand what we are testing e.g. “Our customers like load time of web pages to be less than 10 seconds”
Talk with team members to make sure we are aligned on what we are testing .
Pause along the way to check we are still aligned to our overall destination e.g. build a web page to deliver the customers expectations.
Listen for feedback from the customer.