Consumer goods and retailers aim to deliver exceptional experience for their customers in online stores and physical stores and virtual shopping malls. The disruptions in market due to the COVID-19 pandemic have increased the pressure on organisations to shift to virtual and online stores, navigate supply chain disruptions and meet expectations of delivery within hours of ordering. Organisations go through digital transformations across multiple departments including Sales, Marketing, Operations, Customer Fulfilment Centres and distribution.
Consumers are shopping using a hybrid model of search online and purchase in store, or searching through virtual shopping experiences using virtual reality to purchase real or ‘virtual’ products in virtual shopping environments.
Digital transformation in fashion retail demands that brands create a tailored experience for all consumers, offering personalised offers and targeted, unique shopping experiences from the moment they enter the store either in person or virtually.
The benefits of retail industry digital transformation includes maintaining pace with other industries consumers interact with including fin-tech and aviation which are high-tech high-touch service providers. By driving a positive digital interaction with their consumers retailers can provide on demand products across the shopping experience including booking ‘appointments to view’, pre-ordering in advance for ease of pick up and delivery to multiple destinations e.g. to home or central pick up point. Customers expect to be able to view stock on demand and all critical and consumer goods information e.g. consumer goods dimensions and wear and fit details for fashion.
ADAPTOVATE supports digital transformation in consumer goods and retail (including fashion) to improve efficiency and speed to market. ADAPTOVATE takes on a partnership approach to ensure success is sustained and cultural change is embedded.
ADAPTOVATE consults, trains, and coaches consumer goods and retail organisations on co-design and delivery of agile operating model, innovative customer-centric solutions, strategy formation and tracking, and governance methods.
Find out how ADAPTOVATE can support consumer goods and retail industry digital transformation.
Benefits of digital transformation in retail
ADAPTOVATE has worked with several organisations in the consumer goods and retail industry to benefit from scaling agile ways of working.
Working with clients.
ADAPTOVATE has partnered with consumer goods and retailers to deliver tangible business and customer outcomes. Most recently at one of Australia’s largest retailers with 200K+ employees:
A new planning framework to help an Australian retailer adapt better to market disruptions.
Contact us to find more on digital transformation trends in retail.
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