Chief Operating Officer
Joining ADAPTOVATE with experience managing marketing teams in large corporations, Caitilin worked as part of the ADAPTOVATE consulting team prior to taking on the role of Chief Operating Officer. Caitilin is now responsible for building the team through recruitment, developing capability and connection throughout the firm and marketing of ADAPTOVATE.
In consulting she has worked in competitive industries including finance, entertainment, education, retail and consumer quantitative research.
Caitilin has experience working with multiple stakeholders and managing cross functional, cross company projects. She understands the importance of creating value for the customer at speed and consistently testing and learning to adapt the service or product offering.
Prior to ADAPTOVATE, Caitilin managed iconic heritage brands including ABC Commercial, Play School, ABC KIDS, Bananas in Pyjamas and Nickelodeon, across Digital and non-Digital channels.
As a Certified Scrum Master, Caitilin has an enthusiastic approach towards all aspects of working as part of a team towards a shared goal.