Promotions announced including four new Partners for ADAPTOVATE

ADAPTOVATE are pleased to announce the elevation of four senior executives to Partner status including:

Chelsea Bates, Partner, Victoria Australia
Chelsea has helped large enterprise clients deliver business and customer value quickly through digital services such as digital transformation, digital strategy, UX/UI and design thinking, cloud, IaaS, PaaS, DevOps and using agile and lean practices. She has worked with business leaders, technology leaders and the procurement function to help deliver value quickly using an incremental approach instead of a ‘big bang’ approach. ​

Ghaleb El Masri, Partner, Canada
Ghaleb helps organizations start, execute, and deliver their agile business transformation. Ghaleb has worked with executives and teams across the different phases of the business cycle, including the setup of greenfield operations, scaling new business lines, the optimization and turnaround of underperforming businesses, and divestments and integrations.​

Nate Nelson, Partner, USA
Nathan leads ADAPTOVATE’s Los Angeles office, where he supports leaders, teams and companies to form, grow and thrive. As a servant leader, his focus is on building a culture and environment for teams and individuals to accelerate their personal and professional growth.

Charles Tan, Partner, Singapore
Charles leads our Singapore office, and specialises in strategy and operational improvement. He is very passionate about people development, and was responsible for building up and training the in-house strategy team for Telstra Enterprise. Prior to Telstra, Charles was a senior manager at A.T. Kearney, and conducted various engagements in commercial due diligence, business strategy development, operational improvement and strategic sourcing.


Founded in 2017, Adaptovate is a privately held Australian management consulting firm. It has offices in Sydney, Melbourne, Singapore, Warsaw, Los Angeles and Toronto. The company won the 2020 Business Services Growth Company of the Year Award at the Australian Growth Company Awards, sponsored by Hamilton Locke


For further information please contact Hugh Fraser : hugh [ at ]