Marketing Function Case Study

Our client, the Marketing department of a big four Australian bank, were merging two sections totaling ~ 600 people. 

Sought a new structure, right-sized skills and capabilities, and changed ways of working to be more agile, faster to market, and efficient.

Some teams were already using Agile ways of working, however scaling Agile across the whole department required major structural and operating changes. 

Needed to ensure organizational changes caused minimal disruption to short term productivity. 

Organization was tired of change, having gone through several restructures in the past year.