Marketing Function Case Study
Read below our case study of developing a Operating Model design for the Marketing function at a leading Australian bank.
Our client, the Marketing department of a big four Australian bank, were merging two sections totaling ~ 600 people.
Sought a new structure, right-sized skills and capabilities, and changed ways of working to be more agile, faster to market, and efficient.
Some teams were already using Agile ways of working, however scaling Agile across the whole department required major structural and operating changes.
Needed to ensure organizational changes caused minimal disruption to short term productivity.
Organization was tired of change, having gone through several restructures in the past year.
Context
Assessed overall operating model to scale Agile ways of working.
Defined a new structure based on Tribes, Squads, Chapters and Centres of Expertise (CoE) including how they interact with each other.
Significantly simplified marketing specialist roles, and introduced agile at scale roles.
Re-defined reporting lines and career paths.
Leveraged the existing Agile ways of working and supporting guidelines, and added new dimensions to support scaling.
Supported the HR process by a structured change management that contained a mix of physical and online communications.
Key Activities
Find out how ADAPTOVATE can support the Marketing function on your transformation journey.
The Results:
New structure reduced silos, flattened hierarchy and more aligned to the customer strategy.
Locations
USA
AUSTRALIA & NEW ZEALAND
Sydney
Level 8/341 George St
Sydney NSW 2000
+61 2 7200 2530
Melbourne
Suite 22-125 120 Spencer Street,
Melbourne VIC 3000
+61 2 7200 2530
Canberra
Suite 3, Ground Floor/65 Canberra Ave
Griffith ACT 2603
+61 2 7200 2530
Auckland (Tāmaki Makaurau)
Level 4, ACS House, 3 Ferncroft Street,
Grafton, Auckland 1010
New Zealand
SINGAPORE
20 Collyer Quay, Level 12,
Singapore
+65 98348486
POLAND
ul. Czackiego 15/17
00 -043 Warszawa
+48 505 626 416
CANADA
Postal location:
110 Cumberland Street Suite # 307
Toronto ON M5R 3V5
Physical office location:
296 Richmond St. West
Toronto, ON M5V 1X2
Canada
+1 647 631 1205
UK
5th Floor, 167-169 Great Portland Street
London W1W 5PF
+44 20 3603 1662
PHILIPPINES
19th Floor, Two Neo Building
3rd Avenue corner 28th Street
Bonifacio Global City, Taguig City
+65 98348486

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