REIMAGINING THE WORKPLACE: THE SECOND WAVE OF RETURN-TO-WORK

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Home » Re-imagining the workplace. The second wave of return-to-work companies

Reigniting Collaboration and Problem-Solving: The

Importance of Returning to the Office Post-COVID


The Second Wave – what is it?

In recent months, as the ‘return to office’ rhetoric has provided ample fodder for reading, there are new suggestions that this countermeasure to ‘work from home,’ is already reversing. A ‘counter to the counter’ so to speak. We believe that this new push-back from employees is solely against a clear distinction from what ADAPTOVATE called the first wave of ‘return to work’ companies.


That is, the first wave including Amazon, Disney and Starbucks, Walmart and notably Twitter mandated a return to work with a striking lack of awareness of what the updated version of a work office should look like. And employees pushed back! The work office must change if companies are to encourage employees back to the office. As well, companies must recognize what employees need at home if hybrid work is to succeed.


As the world emerges from the grips of the COVID-19 pandemic, a crucial challenge lies ahead: reintegrating people back into office environments. The prolonged period of remote work has undoubtedly transformed our professional lives, altering the way we collaborate, work in teams, and solve problems.


This article explores the importance of returning to the office and providing valuable insights on reigniting the collaborative spirit and problem-solving capabilities that may have waned during this unprecedented time.


We believe that a second wave of companies looking to ask employees back to the office is emerging. This time , if we understand what has changed, what’s needed, and how to best serve employees, it may be successful.

Work from home, return to work, work from home again!

An early post-pandemic Great Place to Work survey of Fortune 500 executives showed staff working virtually during the pandemic increased from 16% to 65%. However, as the pandemic slowly recedes in the rear-view mirror, companies have increasingly been wrestling employees to come back to the office. After a shaky start, we are also seeing those ‘mandates’ being pushed back against. So, what measures could be taken to try again with a second wave of ‘return to work’ initiatives and frameworks?


In his Forbes article last year Dr. Richard Osibanjo said, “creating value for all stakeholders should be the primary goal of purpose-driven workplaces. In this scenario, the office becomes any place that drives value.” It’s been well established that the future of work is hybrid, so now the question is – how can we satisfy and make meaningful both halves for employees – the “office” and the “home office” for employees, to ensure coming into work is something employees want to do and see benefit from.


Six areas for ensuring a back-to-work initative is successful

We have identified six areas that we believe ensure that the return to the office is an optimal experience. The second wave of ‘return to work’ offices need to recalibrate for all employees. While we certainly can’t provide you with all the answers – we are simply shining the light on six aspects we believe companies need to focus on to ensure the second wave of ‘return to work,’ works.

These include:

  • The Power of Collaboration

Collaboration is the lifeblood of productivity, innovation, and success in the workplace. In remote work, the physical separation of team members hinders the spontaneous exchange of ideas, creativity, and serendipitous moments that often lead to breakthroughs. Returning to the office environment fosters face-to-face interaction, enabling the free flow of thoughts and the formation of strong, collaborative bonds.


How do we ensure that collaboration at the office is now more experiential than before? What new tech (AI anyone?) has strongly emerged since the pandemic that can help with on-site collaboration that would lure teams to be together in person again? What new collaborative frameworks could be created to prove that being together is more effective than Zoom or virtual whiteboards?

  • Harnessing Team Consistency

Consistency is key to building strong, high-performing teams. The physical presence of team members in the office allows for consistent communication and interaction, facilitating the development of shared goals, trust, and accountability. Over time, consistent collaboration strengthens team dynamics and helps individuals understand each other’s strengths and weaknesses, leading to more efficient problem-solving and better decision-making.


What perks and environments can ensure consistency of communications and interactions? Is ‘hot-desking’ now a thing of the past? Is it possible we were wrong? Do employees need a ‘home’ at work – a permanent desk, that’s theirs to nest in? This article looks at hot-desking post-pandemic and considers a hybrid model may work; “Looking at ‘the me in we’ – the individual within the collective is of growing importance, so constructing workspaces that have possibilities for hot-desking and fixed desking based on personal preference, may be the future for a truly flexible workspace.”

  • Rebuilding Problem-Solving Skills

Problem-solving skills may have dulled over the remote work period, as individuals navigated challenges in isolation. Being physically present in the office promotes the exchange of diverse perspectives and knowledge-sharing, reigniting problem-solving capabilities. Face-to-face interactions enable the spontaneous generation of ideas, the ability to bounce concepts off colleagues, and the exploration of different viewpoints, enhancing the quality of solutions.


This will be true of the second wave of work from office companies. Providing a strong culture that gives time and opportunity to problem-solving will be required. Flexibility in how this is done will be crucial, be it new types of workstations, work areas, or in-house technology.

What opportunities are there for cross-company collaboration and problem-solving sessions that bring together different categories to spend time with each other in-house?

  • Nurturing Creativity and Innovation

Creativity thrives in environments where individuals can collaborate freely, engage in brainstorming sessions, and engage in unstructured conversations. The office setting provides the ideal backdrop for these activities. By returning to the office, teams can once again engage in spontaneous discussions, share inspiration, and stimulate fresh ideas. This, in turn, sparks innovation and propels organizations forward.


The key to this for the second wave – is what’s different? Nurturing creativity and innovation in teams is nothing new. (Hackathon anyone?). In fact, the counter to the first wave would suggest employees were more productive at home. What will matter is how well companies allow for this on-site to ensure it maintained from pre-pandemic times and better yet, improved on. What can companies do now, to engage on-site teams to innovate and engage like never before?

Can we re-think the 20% side projects made famous by Google? Are there new ways to foster creativity in house?

  • The Social Aspect of Work

The office is not just a place of work. It is also a social hub where individuals forge meaningful connections. Remote work may have deprived employees of the social interactions they rely on for emotional well-being, camaraderie, and a sense of belonging. Returning to the office rekindles these social connections, fostering a positive work culture, boosting morale, and creating an environment where employees feel valued, supported, and motivated.

Are there better social areas within the on-site locations? More services and perks (e.g., Uber voucher every Friday). The list would be endless – but companies that ignore their employees in the second wave will do so at their own peril.

Should dogs be allowed at all offices as well?


  • The home office must hum

We can’t discount that employees, now they can, will want to work from home. If employers take time to prioritize their home office environment, more employees will be willing to give back to the employer with time on-site. The “hybrid” element is crucial – the relationship between home and office, be it transport, tech, or connectivity will need to be improved upon.

In summary:

The COVID-19 pandemic forced organizations to adopt remote work, reshaping the way we collaborate, work in teams, and solve problems. However, as we move forward, it is vital to recognize the importance of returning to the office environment, in part at the very least.


By doing so, we revitalize collaboration, rebuild problem-solving skills, nurture creativity, and foster social connections that are fundamental to organizational success. Embracing a hybrid work model that combines the best of both remote and in-office work, can strike a balance between flexibility and the benefits of physical proximity.


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