Case Study: Agile Marketing Transformation in Australian Retail

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Our retail marketing client came to us with this challenge....

We are the marketing division of the digital and innovation arm of a large Australian supermarket retailer. We manage campaign briefs from ideation to execution for numerous supermarket partners. As we transition to a new Agile Operating Model, our marketing division has been decentralised and aligned to cross-functional teams. We need support to build capability, improve coordination, and ensure consistency across the business. Can you help?

In collaboration with the retail client, ADAPTOVATE developed an Agile marketing playbook, operating rhythm, and framework, and set the Chapters up for success with simplified campaign workflows that addressed the unique challenges in scaling and automation.

Key approaches

Developed a Marketing Operations playbook for the leadership team to drive consistent end-to-end delivery of campaigns and ensure clarity of responsibilities for decision-making and execution across owned and paid digital media channels and stakeholder partners

Developed a Chapter Operations playbook to ensure continued development of marketing capability and expertise with defined activities and processes for driving career and skill development opportunities

Defined Marketing Chapter Objectives and Key Results (OKRs) and roadmap for the first 60 days

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Find out how ADAPTOVATE can support your retail organization

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ADAPTOVATE is a proud sponsor of the Sydney Roosters - an Australian National Rugby League team

Case Study: Agile Marketing Transformation in Australian Retail

Our retail marketing client came to us with this challenge....

Key approaches

Locations

USA

AUSTRALIA & NEW ZEALAND

SINGAPORE

POLAND

CANADA

UK

PHILIPPINES