May 5th 2025

For Immediate Release | Sydney, Australia

Global management consultancy ADAPTOVATE is proud to announce a new strategic partnership with the Sydney Roosters, becoming the Club’s Platinum Partner in a collaboration that underscores the shared values of high performance, humility, and transformation-driven leadership.

This landmark alliance places ADAPTOVATE’s branding on the sternum of the Roosters’ NRL jersey, a symbol of the deep alignment between two organisations committed to pushing boundaries, building resilience, and embedding a culture of continuous improvement.

For ADAPTOVATE, whose work with major enterprises across sectors helps organisations move faster, lead smarter, and adapt at scale, the partnership is more than sponsorship — it’s a bold statement about where elite intelligence and elite sport intersect.

ADAPTOVATE Managing Director & Partner – Australia & New Zealand, David Gumley, said the partnership reflects the strong connection between the two organisations’ missions and mindsets.

“The Sydney Roosters are a club that understands what it takes to perform under pressure, lead with purpose, and adapt to win. We’re honoured to partner with a club whose resilience, humility, and drive for continuous improvement matches our own.”

Both organisations operate in high-stakes, high-performance environments where leadership, adaptability, and the ability to respond quickly to change are not just aspirations, they’re imperatives.

“This is a strategic collaboration that goes beyond the field,” Gumley added. “It’s a powerful brand alignment, and we’re incredibly proud to stand alongside the Roosters as they pursue continued success.”

The partnership also marks a new chapter in ADAPTOVATE’s brand journey, showcasing the firm’s commitment to bold, visible leadership in both business and community. It reflects a growing appetite among forward-thinking brands to partner with elite sporting organisations to communicate shared values around discipline, teamwork, and strategic execution.

Sydney Roosters Chief Operating Officer, Jarrod Johnstone, welcomed the partnership with enthusiasm.

“We’re thrilled to have ADAPTOVATE on board as a Platinum Partner. Their commitment to integrity, professionalism, and excellence mirrors everything we stand for at the Roosters,” said Johnstone.

“This is a strategic partnership built on shared principles, and we look forward to achieving great things together.”

As the Roosters continue to compete at the highest level of the NRL, and ADAPTOVATE supports some of the world’s largest companies to lead and innovate through change, the partnership represents a unique opportunity to spotlight the powerful parallels between elite athletic performance and elite business transformation.

-ENDS-

For media enquiries, interviews, or commentary on the connection between business agility and elite sport performance, please contact:

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About ADAPTOVATE

ADAPTOVATE is a leading global consultancy that partners with organisations to scale transformative change, optimise business models, and enhance customer experiences through innovative, agile ways of working.

Founded by a team of experienced entrepreneurs and business leaders, ADAPTOVATE helps businesses navigate complex challenges and rapidly evolve to meet the demands of today’s dynamic global markets.

With a strong track record of delivering successful transformations across various industries including finance, media, telecommunications, healthcare, and public sector, ADAPTOVATE provides expert guidance on everything from strategic planning and design sprints to enterprise-wide agile implementation and AI-powered solutions.

ADAPTOVATE’s unique approach combines agile methodologies, systems thinking, and lean principles to drive sustainable, high-performance outcomes. Whether working with multinationals, start-ups, or digital disruptors, ADAPTOVATE empowers businesses to innovate at scale, enhance operational efficiencies, and stay ahead of the curve in an ever-changing landscape. Visit www.adaptovate.com for more information.