Transforming Retail Product Development: From Category-Led to Customer-Led
Our retail client came to us with this challenge....
We are a business unit within a major Australian retailer responsible for developing and managing our own in-house and exclusive brand products. As we shift from a category-led to a customer-led business model, we are facing challenges that are holding us back. We are struggling to effectively manage portfolio additions and deletions while bringing the right products to market quickly. Prioritisation is often unclear, made worse by long product lifecycles. On top of this, we are finding it difficult to retain the best technical talent and provide them with strong career paths. Can you help?
We worked with the client to design and implement new ways of working that enabled faster product delivery, clearer prioritisation, and stronger career pathways for technical talent.
Key approaches
- Redesigned portfolio management processes to handle additions and deletions more effectively and deliver products customers wanted to market quickly
- Introduced prioritisation frameworks to provide clarity and reduce delays caused by long product lifecycles
- Built stronger career development pathways to retain top technical talent
We supported the marketing division of a major Australian supermarket retailer in an Agile marketing transformation. By creating playbooks, OKRs, and simplified workflows, we enabled their teams to adopt an Agile operating model that improved coordination, consistency, and scalability across campaigns.
Discover how a major Australian retailer transformed its product development strategy, shifting from category-led to customer-led ways of working to improve portfolio management, prioritisation, and talent retention.
Find out how ADAPTOVATE can support your retail organization
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