Design Sprints
Solve big problems with prototypes of solutions that can be tested and refined, fast.
Design sprints are an approach that allows teams to collectively swarm on a business opportunity or problem and prototype a solution, test, and iterate in a short space of time. Design sprints are useful when you have big value-based questions that need answers. The design sprint was developed at Google Ventures (GV) and arise from a combination of methods including Lean Start-up, design thinking, and systems thinking.
Design Sprints typically run for four - five days, bringing together a small cross-functional team to test ideas with customers.
- First, the team sets a long term goal, maps out the challenge and brings in experts for knowledge share, before the coming back together to frame the opportunity statement, typically turning the problem language as a ‘how might we…’
- Next, the team shifts into the solution phase looking for inspiration before embarking on a sketching process to come up with a range of ideas.
- The team then critiques each solution before collectively deciding on which ones are the best, integrating these elements into a storyboard that lays the foundation for the prototype
- The prototype is then developed which is the minimum, testable version of the solution that can be sense-checked with customers.
- Finally, we interview and observe customers using the protype to gain valuable feedback and insight that can lay the foundations for the path forward: whether the concept is further iterated upon or moves into delivery.
Key benefits of design sprints are:
- Rapidly adapt to changing market and working conditions by creating a minimum viable product within a week
- Enhance speed to market by rapidly testing and validating concepts in the sprint to take forward for implementation where successful leveraging agile delivery
- Uplift customer satisfaction though customer focused approach including testing with customers for feedback
- Team building and alignment through a cross-functional team coming together to swarm on the opportunity
- Reduce the cost and risk of failure by rapid test and learn
ADAPTOVATE has supported multiple clients with design sprints across a range of industries and business challenges with proven results:
We have also supported clients running concurrent design sprints or sprints at scale for example large numbers of teams solving different problems at the same time.
Have a business challenge you need to test and validate fast? Contact ADAPTOVATE today.
What a design sprint typically looks like
Working with clients.
We have worked across multiple clients and industries to deliver valuable business and customer outcomes.
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